Foster Care, Is It In Your Nature? Campaign

CatholicCare and the Fostering Futures team are proud to launch the new Foster Care campaign, Is It In Your Nature?

There is an ever increasing need for Foster Carers in our community with over 90* children within the Illawarra and Macarthur currently requiring care. 

Foster Care marketing tends to follow a tried and true approach but we wanted to break the mould, spark conversations and capture the attention of people who otherwise might not have considered becoming foster carers.

The campaign is based on the notion that foster care is a universal concept and something that is natural. It showcases the benefits of fostering using imagery of various animal families with a fostered addition. We have chosen to use native Australian animals to showcase the benefits of fostering and to represent diversity in a subtle way.  

The campaign will roll out across the following channels:

  • TVC on the WIN network
  • Out of home advertising in shopping centres across the Illawarra and Macarthur regions
  • Radio advertising on Wave FM in the Illawarra and C91.3FM in the Macarthur
  • Pre-rolls on digital catch up TV
  • Social media advertising
  • SEM

The campaign was developed by Wisdom.

*numbers change frequently.